Enhance Interactive Pay Per Click
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Based in Provo, Utah, Enhance Interactive’s partner network receives more than one billion queries each month. I’ve found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising. Originally founded as ah-ha.com in 1999 , Enhance Interactive was Owned by one of the leaders in search marketing, Marchex, Inc., Enhance’s network is made up of industry leading search partners such as Dogpile and Snap.com, as well Marchex’s own Vertical Network. With over 2 billion visitors per month, Enhance runs pay per click campaigns for many thousands of advertisers.
With a focus on account optimization, Enhance’s Search Team provides full-service campaign management. Ideal for the busy business owner. Email, chat and phone support is available 5 days a week.
Enhance’s traffic distribution consists of Marchex’s Vertical Network of over 200,000 websites, as well as industry-leading search partners including Dogpile, Metacrawler, and Snap.com. Enhance states that it serves over 2 billion visitors per month.
Enhance Interactive offers two options for PPC customers - a package where you construct your own campaign or an option where an account manager performs your campaign optimization for you. If you choose to have your PPC campaign created by Enhance Interactive, you will be assigned an individual to work with you personally on account optimization for the relatively low fee of $99.
Once you begin to move beyond basic background information, you begin to realize that there’s more to enhance interactive pay per click than you may have first thought.
Low startup fees and low minimum bid prices mean anyone can easily get started with an Enhance campaign. Clicks start at 3 cents and, as a smaller PPC property, cost-per-clicks are lower for keywords than at Google or Yahoo!. The account management interface is intuitive and easy to use, with detailed reporting options. Enhance has recently stepped up efforts to monitor its highly automated ad listing process in order to catch click fraud and other suspect activity as quickly as possible. They also offer a paid inclusion program and contextual advertising options.
An interesting feature available on Enhance, which is not available on Google, is a feature called ‘LogoLink’ where you can upload an 80×40 pixel image that’s no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. AccuMatch system expands keywords to include plurals, misspellings, and (most importantly) simple phrases.
Customer service is increasingly a key feature to Enhance Interactive, which now includes Live Chat support. Contact between advertisers and account managers is regular and ongoing, so an advertiser is more likely to find someone to assist him/her who is already familiar with their account.
While not as sophisticated as Google, conversion tools are available on Enhance, after you’ve installed some simple html code into your web pages you wish to track.
Overall, I’m impressed with Enhance Interactive’s service and prices, which I’ve found to cost only 20%-30% what a Google click would cost for the same keyword
Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.
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